Advertising for cannabis businesses in Oklahoma can be a challenge. There are rules in place to protect public safety and prevent misleading information. If you have a cannabis business in the state, you must know what’s allowed and what could land your business in trouble.
Whether you’re running a dispensary, growing cannabis, or selling edibles, knowing the state’s regulations will keep your advertising on the right side of the law. Here is a breakdown of the advertising rules for cannabis businesses in Oklahoma.
What Is Allowed?
According to Oklahoma Statute Title 63, Section 427.21, there are advertising restrictions for medical marijuana businesses. These include:
All Advertisements Must Be Honest and Accurate
Oklahoma law says cannabis businesses cannot use deceptive, false, or misleading advertising. For example, you cannot claim that your product cures diseases or provides guaranteed health benefits unless backed by scientific evidence.
If you’re promoting a product, stick to the facts. You need to list what’s in it, how it works, and what makes it special without making over-the-top claims.
Never Target Minors
Ads that appeal to children or teens are off-limits. Businesses cannot use cartoons, toys, or bright, flashy designs that could catch a child’s eye. Even the language you use matters. For example, phrases like “fun” or “yummy” might be a red flag if they make the product seem like candy. Your content should clearly communicate that your business serves adults and offers medical products, not recreational treats.
Cannot Make Promises of Safety or Harmlessness
While cannabis may have many benefits, you cannot claim it is completely safe or harmless. Any of these blanket statements could mislead customers and violate state advertising laws. You cannot oversell their safety even if your products are rigorously tested and responsibly sourced.
What Are the Signage Rules for Growers?
If you’re on the cultivation side of the business, there are specific rules about signage at your grow site. Oklahoma law requires medical marijuana growers to post signs with clear, standardized information. Signs must measure at least 18 inches by 24 inches and include your:
- Business name
- Physical address
- Phone number
- Medical marijuana license number
The sign must be easy to read, with letters at least two inches tall. Missing this step could lead to serious consequences, including losing your license.
There Are Restrictions on Outdoor Advertising
Billboards or storefront signs could also be restricted. Flashing lights, banners, and inflatable tube men may draw attention, but they’re not allowed under Oklahoma’s proposed regulations. There is a push to reduce the visibility of cannabis businesses, especially in areas frequented by families and children.
Is Online Advertising Affected?
Online platforms can reach customers, but they come with their own set of challenges. While Oklahoma’s state laws apply to digital ads, social media platforms and search engines have additional restrictions. For example, Facebook and Google have strict rules about cannabis content. In many cases, these platforms have banned all marijuana advertising.
If you want to advertise online, you may want to stick to educational and informational posts instead of direct product promotions. This can keep you compliant while still engaging your audience.
Staying on the Right Side of the Law
With all of these laws, you need to stay compliant. Otherwise, you could lose your license. Here are a few tips to advertise your business:
- Consult a legal professional: You will want to work with a lawyer who specializes in cannabis law. With their help, you can make sure your advertising meets state requirements.
- Train your team: You will want to educate your marketing team about the rules to avoid unintentional missteps.
- Always stay updated: Since cannabis laws change, you will want to keep an eye on new developments that might affect your business.
- Focus on education: You should use your advertising to educate customers about your products and the industry. Transparency builds trust and keeps you compliant.
Learn More About Oklahoma’s Advertising Rules
The advertising rules for cannabis businesses in Oklahoma can be complicated. At the end of the day, your success depends on your ability to stay compliant. When in doubt, reach out to Brune Law Firm. We are here to provide help on these complicated matters. Contact us to schedule your consultation by calling (918) 876-0408.